When Leslie, a florist with over 18 years of experience in the floral industry, came to us with her new apparel brand Bloom Bandit, we knew right away that this was going to be a special project.

For years, the floral industry has leaned into soft, delicate aesthetics, pastels, romantic imagery, and timeless branding. But Leslie felt underrepresented in that space. She wanted something bolder, edgier, and more reflective of her real-life energy: fun, relatable, and unapologetically confident.

That’s how Bloom Bandit was born: an apparel brand created by a florist, for florists, who wanted to wear their craft loud and proud.

The Challenge

Leslie had a clear vision for her brand, but she needed a website that could bring it to life and perform like a true e-commerce hub. She wanted to highlight her unique perspective, build community with fellow florists, and create a seamless shopping experience for her growing audience.

The problem? Most ready-made templates for florists felt too “sweet” or “romantic” a poor fit for her bold identity.

The Solution: Custom Squarespace Website Design

We built Bloom Bandit’s online home using Squarespace website design best practices, ensuring it was not only visually striking but also highly functional for e-commerce.

• Bold Visual Identity – Dark, edgy tones paired with clean layouts gave Bloom Bandit a fresh, rebellious look that stands out from typical floral branding.
• Squarespace Florist Website Structure – Clear navigation made it easy for customers to browse new apparel drops, shop by collection, and find product details quickly.
• Optimized for Sales – We integrated e-commerce best practices like clear calls-to-action, product-focused layouts, and easy checkout flow.
• Squarespace Apparel Website Functionality – Inventory management, product variations (sizes/colors), and mobile optimization were all dialed in for a smooth customer experience.

The Results

The finished website perfectly reflects Bloom Bandit’s vision: bold, edgy, and fun, while still professional and easy to use. Leslie finally has a platform that doesn’t just sell apparel but tells the story of a florist breaking the mold and giving others permission to do the same.

With her Squarespace florist website, Leslie has positioned Bloom Bandit as a fresh, unique voice in the floral industry, and her customers are loving it.

If you’re ready to build a Squarespace website or transform your florist brand into something that truly reflects your personality, we’d love to help. Get in touch to start your project today!