Client: Wink PR
Owner: Elaine LaPersonerie, Founder & Lead Strategist
Industry: PR / Marketing
Specialty: Lifestyle PR — Hospitality, Wellness, Retail, Consumer Goods, Food & Beverage, Restaurants, Chefs, and Personalities
Notable Clients: YouTube, Screen Actors Guild Association, plus work with major celebrities
Years in Business: 25+
Services: Branding & Logo Design, Custom Website Design

25 Years of Expertise Deserved More Than a Generic PR Website

Wink PR isn’t your average public relations firm.

For over 25 years, Elaine LaPersonerie has built a fully integrated lifestyle agency that goes far beyond traditional PR, developing brand strategies, executing marketing campaigns, producing events, forging partnerships, and managing social media for an impressive roster of clients.

We’re talking YouTube. Screen Actors Guild Association. Restaurants, chefs, and celebrities.

But her existing brand and website didn’t communicate any of that. It looked like every other PR firm out there, safe, corporate, forgettable.

Elaine wanted something different. She needed a complete brand refresh, logo, visual identity, and website that would finally match 25 years of industry expertise.

What Were Your Main Goals for This Project?

“To create a show-stopper website that felt different than a typical PR firm’s website that would showcase the breadth of our work and results.”

With 25+ years of experience and a client list that includes major brands and celebrities, Elaine needed a brand and publicist website that could:

• Immediately communicate the energy and creativity of Wink PR’s work
• Showcase an impressive portfolio spanning hospitality, wellness, retail, and entertainment
• Feel elevated and editorial — matching the caliber of media placements she secures for clients
• Stand apart from the buttoned-up, cookie-cutter look of traditional PR agency sites

As Elaine puts it on her site: “We don’t do cookie-cutter campaigns or templated press releases.” Her brand shouldn’t be cookie-cutter either.

The Solution: Branding + PR Website Design with Personality

This project started where all great websites should: with the brand.

A Fresh Brand Identity

Before we touched the website, we developed a new visual identity for Wink PR that captures the personality Elaine brings to her work — sophisticated but approachable, editorial but warm, established but never stuffy.

The new branding includes a refreshed logo and visual system that feels as dynamic as the lifestyle brands Wink PR represents. It’s a look that can hold its own next to clients like YouTube and SAG, while still feeling distinctly Wink.

A Custom Website That Finally Fits

With the brand foundation in place, we designed a custom Showit website that leads with visual impact and lets Wink PR’s results speak for themselves.

Rather than following the typical PR firm formula, we leaned into what makes Elaine’s work special: the lifestyle brands, the personalities, the press coverage, the buzz. The design is editorial and image-forward, with bold typography and a layout that feels more like a lifestyle brand than a corporate agency.

Key design decisions included:

• An editorial-inspired layout that showcases case studies and client wins front and center
• Bold, confident typography that signals creativity and expertise
• A “Niceties” page (not boring old “Testimonials”) that captures Wink PR’s personality
• Strategic organization of capabilities that communicates the full scope of their integrated services
• A visual style that matches the lifestyle sectors they serve — hospitality, wellness, food & beverage, and entertainment

The result? A brand and site that finally match 25 years of expertise.

What Made You Choose Tamed Jackalope Studio?

“Felt really cared for and that I was getting 1×1 attention. Plus the work quality and style.”

When you’ve spent 25 years building relationships and a reputation, you don’t hand your brand over to just anyone.

That’s exactly how we work. Every project gets hands-on creative direction from start to finish, because your publicist website deserves the same level of care you give your clients.

The Results

“I feel like our brand has a more elevated look and feel. I feel more comfortable sharing the website link with people!”

That confidence? That’s the goal.

A publicist’s job is to get her clients noticed, featured, and talked about. Her own brand and website need to do the same, making an immediate impression that backs up her pitch before she even gets on the call.

Elaine now has a PR brand and website design that:

• Matches the caliber of the brands she represents (YouTube, SAG, celebrity clients)
• Feels distinctive in an industry full of sameness
• Communicates 25+ years of expertise without feeling dated or stuffy
• Gets her excited to share the link

Is Custom PR Branding and Website Design Right for You?

If you’re a publicist, PR professional, or agency owner whose brand and website don’t match the level of work you do for your clients, let’s fix that.

Your brand should be doing PR for you, making an impression, building credibility, and positioning you as the go-to expert in your niche. Whether you specialize in lifestyle and hospitality like Wink PR, or you’re in entertainment, tech, corporate, or any other sector, your visual identity and site should feel as polished as the press coverage you land.