Introduction

After nearly a decade in business, Katie Jaynes Photography had built a thriving reputation in the Southeast for capturing weddings, families, engagements, brands, and newborns with timeless, colorful photography.

Their portfolio was rich with joyful, heartfelt moments, but their website wasn’t telling the same story.

Like many seasoned photographers, Katie’s skills, style, and client experience had evolved dramatically over the years. Her old website, while functional, no longer reflected the high-end quality of her work.

She needed a Showit website for a wedding photographer that would:

• Showcase her artistry in a modern, elevated way
• Maintain her existing SEO rankings
• Preserve key pages like her custom price guides and location-specific landing pages
• Provide a smooth, user-friendly experience for potential clients

That’s where we came in!

The Challenge

Katie’s old site was still performing in search thanks to years of consistent SEO work, but visually, it didn’t align with the level of professionalism she had achieved. It needed:

• An updated design that felt high-end but still warm and approachable
• Strategic SEO preservation so she wouldn’t lose visibility in competitive wedding photography markets
• Better user flow so visitors could easily find the right service, whether they were looking for a wedding, newborn, or branding photographer

Our Solution: Semi-Custom Showit Design

We chose to build Katie’s new site using a semi-custom Showit design based on a Grace and Gold template. This approach allowed us to combine a proven, strategic layout with custom branding and design elements tailored to her photography style.

Key updates included:

• Homepage redesign to make her stunning portfolio the focal point, with full-width imagery and bold yet inviting typography.
• Updated color palette to reflect her warm, joyful brand while allowing her photography to shine.
• Refreshed service pages that clearly outline each offering and guide clients toward booking.
• Custom price pages that kept her existing structure while improving readability and mobile experience.

Preserving SEO While Elevating Design

A major part of this project was ensuring that the new wedding photographer Showit website didn’t lose the strong SEO rankings Katie had built over the years.

We:

• Maintained her location-specific landing pages for key markets like Greenville, Columbia, and Charleston.
• Kept all existing URLs and page titles where possible.
• Optimized on-page content and metadata to match the new design while keeping keyword relevance.

This meant she could enjoy the benefits of a fresh, elevated site without sacrificing her visibility in Google search results.

The Transformation

The new site now tells the story of Katie Jaynes Photography at its fullest potential:

• First impressions match the quality of her work, potential clients immediately see her expertise through high-impact imagery and a cohesive design.
• Navigation is seamless, clients can easily find services, view pricing, and inquire.
• SEO performance remains strong, she continues to rank for competitive wedding photography searches in her region.

Since launching, Katie’s new site has:

• Increased time spent on site as visitors explore her galleries and services.
• Made the booking process more straightforward for potential clients.
• Created a brand presence that feels aligned with her nearly 10 years of experience.

Final Thoughts

For wedding photographers, your website isn’t just a portfolio, it’s the first impression that can make or break a booking. A strategic design that blends beauty, functionality, and SEO is key to showing the true value of your work.

Katie’s project is proof that with the right approach, you can refresh your site, preserve your hard-earned SEO, and elevate your brand all at once.

If you’re ready for a Showit website for a wedding photographer that reflects your craft and works as hard as you do, explore our Showit design services today.