Are you changing your logo every 6 months? Do you find yourself catching “shiny object syndrome” every time you see a new branding trend? Inconsistent branding could be costing you literally thousands of dollars. * Insert shocked face*

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Inconsistent branding across different marketing channels can lead to confusion and distrust among consumers. In fact, 56% of consumers say that inconsistent branding makes them less likely to trust a brand. (Source: Lucidpress)

Consistent branding can increase a company’s market value by as much as 20%. This is because consistent branding helps to create a strong brand identity, which can lead to increased customer loyalty and sales. (Source: Interbrand)

Today, we’re going to talk about the secret to building a memorable brand – and it all comes down to one word: consistency.

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Creating a memorable brand isn’t just about having a cool logo or a catchy slogan. It’s about crafting a consistent identity that resonates with your target audience and sets you apart from the competition. Yikes, it sounds kind of tough when you put it that way doesn’t it? The good news is being consistent is half of the battle!

So why is consistency so important? Let’s take a look at some of the benefits:

• It builds trust with your audience. When your brand is consistent across all channels – from your website to your social media profiles to your business cards – it shows that you’re reliable and professional.

• It makes you more recognizable. Think about some of the most successful brands in the world – Nike, Coca-Cola, Apple. What do they all have in common? A consistent brand identity that’s instantly recognizable.

• It helps you stand out from the competition. In a crowded marketplace, a consistent brand identity can be the difference between being forgotten and being memorable.

So how do you create a consistent brand identity? Here are some steps to get you started:

• Define your brand’s values and personality. What does your business stand for? What are your core values? What kind of personality do you want your brand to have? Answering these questions will help you create a brand identity that truly reflects your business. Think strategically about how you can stand apart from the market.

• Choose a color palette and typography. Your brand’s colors and typography should be consistent across all channels, from your website to your marketing materials, social media etc.

• Develop a style guide. This should include guidelines for your logo usage, color palette, typography, and any other visual elements of your brand. Make sure you have it ready for quick reference. It’s not going to do you much good if you leave it in Dropbox and never look at it again. I recommend keeping a copy saved to your desktop screen and keeping a printed copy handy on your desk.

This style guide example is from a recent project. A style guide can include your logo variations, your font choices, and your color palette (with hex codes).

• Use your brand consistently across all channels. This means using the same logo, colors, and typography on your website, social media profiles, business cards, and any other marketing materials.

Now that you know how to create a consistent brand identity, let’s take a look at some businesses that have done it successfully:

Airbnb. From their website to their social media profiles, Airbnb’s brand identity is consistent, with the same color palette and typography used across all channels.

Coca-Cola’s iconic red and white color scheme is instantly recognizable and has been consistent for over 100 years.

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Mailchimp’s brand identity is playful and fun, with bright colors and unique typography that’s used consistently across all channels.

Nike’s “swoosh” logo and “Just Do It” slogan have been consistent for decades, making them one of the most recognizable brands in the world.

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By following these steps and looking at some real-world examples, you can create a consistent brand identity that truly represents your business and connects with your ideal customers.

So, are you ready to start building a memorable brand? I hope this post has given you the tools and inspiration you need to get started. Remember, consistency is key – so stay true to your brand’s values and personality, and you’ll be well on your way to success.

Feeling a little lost in the sauce when it comes to creating consistent brand materials? Your brand identity needs to be consistent but it also needs to be strategic. There is a whole psychology behind why certain colors, fonts, and icons are used. Evoking emotion and standing out from a crowded and competitive market is more challenging than it might seem.

If you find yourself ready to move past DIY branding check out our branding services to get some professional help.